When it comes to social media marketing strategy, how much money should you gamble on Twitter and Facebook?
Or social media in general?
Is it time to double down on what you’re doing or cash in your chips when it comes to social media marketing strategy?
Hotels here never close. It’s business 24/7.
While the hotel industry is competitive in every city, Sin City is unique.
There’s no better place that characterizes the competition in the hospitality market than Las Vegas where there’s a different hotel around every corner.
At one time it was only the bright lights, towering structures and waterfalls that brought customers in the door. Now the battleground to capture business is online.
“Everything’s online. If you’re going to Las Vegas and you’ve never been there before, you’re gonna go for what you know,” says Nathan Legg from PR NewsChannel.
He says hotels and other businesses use the newswire to inject content into search engines like Google and Yahoo.
Though called press releases, these releases are like articles that target consumers combing search engines and then share that content on social media.
“If you’re not out there telling people about your establishment then they’re not gonna come,” says Legg.
A study by Cornell University finds that social media presents a golden opportunity for the hospitality industry to make greater contact with its customers.
“Social media is such a big beast on its own,” says Jen Cohen Crompton from Something Creative. She’s a consultant who helps companies of all sizes establish a social media strategy.She never recommends setting up shop on every social media site.
“If you are in too many places and don’t have the resources to support that it’s goiong to be too difficult to manage your social media outlets,” says Crompton. “It makes more sense to hone down on a few social media outlets.”
The less is more mentality makes it managable and worthy of vist by consumers.
As for what you say on these pages: Experts say it’s about attracting customers without being over-promotional.
“Promote 80-percent content that’s not yours and 20% that is yours,” says Kurt Krejny from Fathom Digital Marketing. ”So that’s a big theme here. Especially in social media. It’s about building meaningful relationships with great content.”
And if you find yourself tweeting to crickets–i.e. you’re tweeting and posting but nothing’s happening… It could be that what you’re sending is way too overpromotional.
1. Pump out online press releases through a newswire like PR NewsChannel for internet visibility.
2. Create and manae just a couple social media sites
3. Don’t talk all about yourself in your social media messaging.
Experts say you don’t need to put a lot of money on the line to get going–in Las Vegas or anywhere.
The battle for customers is now online in the virtual world as much as it is the real world. And if you aren’t already, it may be time to get in the game.